Are you an adult who feels compelled to dress up as the Milky Bar Kid? If you are, then your perverse and twisted little hobby has suddenly been legitimised as Nestle are looking for a ‘kidult’ to become the face of their new ads.
Here’s a handful of examples of the sick freakery they’re looking for, and in an idea that’s as flimsy as a lettuce made from tissue paper, they want you, the idiot public, to dress up as the Milky Bar Kid and upload videos of yourself roaring “The Milky Bars are on me” or whatever. You know, instead of them coming up with an advert themselves.Alternatively, you could dress up as yourself and upload a video of yourself roaring “Screw you Nestle!” There probably isn’t anything in the rules that says you can’t.